Head of Marketing Analytics

TL;DR

Head of Marketing Analytics: Building and leading a high-impact analytics function within Revenue Marketing with an accent on transforming marketing into a fully data-driven revenue engine. Focus on providing clarity on performance, pipeline contribution, ROI, and growth opportunities across integrated campaigns, ABM, lifecycle, and holistic search (SEO + SEM).

Location: San Francisco, California, United States. For all roles based out of San Francisco Bay Area, Boston, Austin, Tokyo, Bangalore, Hyderabad, London, and New York, employees are expected to come into the office 3-days a week.

Salary: $270,000 to $300,000

Company

hirify.global is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500.

What you will do

• Design and evolve marketing attribution models aligned to pipeline and revenue impact.
• Define standardized KPIs across integrated campaigns and channels.
• Develop account-level performance dashboards.
• Build predictive models for pipeline generation and conversion.
• Improve tracking integrity across campaigns and channels.
• Hire and manage 2 direct reports (e.g., Marketing Analyst).

Requirements

• 10+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments.
• Experience supporting demand generation, ABM, and paid media.
• Deep expertise in attribution modeling and funnel analysis.
• Experience managing analytics or BI teams.
• Strong experience with CRM and marketing automation platforms.
• Familiarity with SEO/SEM performance frameworks and multi-channel measurement.

Technical Capabilities

• Advanced SQL and data analysis skills.
• Experience with BI tools (e.g., Tableau, Looker, Power BI, etc.).
• Strong understanding of attribution models (multi-touch, W-shaped, data-driven, etc.).
• Experience building forecasting and predictive models.
• Strong understanding of CAC, LTV, payback period, and pipeline velocity metrics.

Leadership Competencies

• Revenue-first mindset.
• Ability to translate complex analysis into executive-ready insights.
• Strong cross-functional partnership skills.
• Strategic thinker with operational rigor.
• Comfortable operating at both hands-on and executive levels.

Culture & Benefits

• Comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend.
• Wellness programs to help you stay in the best of your physical and mental health.
• Frequent and fascinating team-building events to keep you connected.
• Donation-matching program to support the causes you care about.
• Hybrid work model with the expectation to come into the office 3-days a week for roles based out of specific locations.
• Inclusive culture where everyone can be the best version of themselves.