Director, Global Go-to-Market (Core Games)

TL;DR

Director, Global Go-to-Market (Gamedev): Responsible for translating commercial objectives and brand strategies into high-impact global campaign architectures with an accent on strategic deployment of marketing investment and long-term franchise growth. Focus on streamlining decision-making, ensuring campaign fidelity, and driving performance optimization throughout the product lifecycle.

Location: Remote (Must be based in the United States - Los Angeles, California)

Salary: $176,600–$261,380 per Year

Company

hirify.global Sports Lab is a new standalone studio at hirify.global pushing game development boundaries to create the next groundbreaking sports franchise.

What you will do

• Build and own the end-to-end global campaign strategy for assigned Core Games titles.
• Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.
• Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives.
• Define and own the KPI mix for campaigns, ensuring measurement aligns to short-term performance and long-term franchise growth.
• Serve as the internal-facing campaign lead, aligning Franchise, Regional, and all other cross-functional partners.
• Manage and provide clear direction to regional teams accountable for executing regional plans aligned to the global strategy.

Requirements

• 10+ years of experience in integrated marketing, global marketing, or go-to-market roles.
• 5+ years leading global teams, including established and emerging markets like MENA.
• Demonstrated architecture and ownership of large-scale, multi-region campaigns.
• Experience managing integrated investment approaches.
• Strong analytical and performance-optimization capability.
• Proven ability to lead horizontally in complex matrixed organizations.

Nice to have

• Games, entertainment, or consumer technology experience preferred.

Culture & Benefits

• Access to a full range of medical, financial, and other benefits.
• Committed to ensuring individuals with disabilities are provided suitable accommodations.
• Opportunity to work for an equal opportunity employer.