Vp, Global Customer & Product Marketing (Igaming)

TL;DR

VP, Global Customer & Product Marketing (Gaming): Shaping and delivering customer-led marketing strategies across a global portfolio with an accent on defining customer strategy, segmentation, and go-to-market execution. Focus on strategic leadership for product marketing, guiding positioning, launches, and GTM integration for regulated land-based and online gaming businesses.

Location: Candidates must be authorized to work in the US without visa sponsorship. Travel up to 50% required.

Salary: $259,875–$482,625 per year

Company

hirify.global is a world leader in gaming content and technology and a top-tier publisher of free-to-play mobile games.

What you will do

• Lead and manage an integrated global team of customer and product marketers.
• Own the global customer marketing strategy and operating model, including segmentation and engagement.
• Provide strategic leadership for Product Marketing, defining value propositions and differentiated positioning.
• Coordinate the execution of B2B and B2C global marketing campaigns across multiple channels and verticals.
• Orchestrate cross-functional collaboration with Product, Commercial Strategy, Sales, and Regions for effective commercialization.
• Coordinate and manage the annual global customer and product marketing budgets.

Requirements

• Proven experience in a marketing leadership role (15+ years), ideally within gaming, technology, or other complex, regulated environments.
• Direct leadership of global teams and accountability for customer-facing marketing programs.
• Demonstrated strength in Customer Marketing and Go-To-Market execution.
• Product Marketing experience, including product positioning and launches.
• Strong people leader with a track record of building and developing high-performing teams.
• Strategic, analytical, and data-driven problem-solver with strong communication and executive presence.
• Candidates must be authorized to work in the job posting location on a full-time basis without current or future visa sponsorship.
• English: B2 required.

Culture & Benefits

• Robust benefits package including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
• Global career opportunities.
• Commitment to responsible gameplay, company governance, employee wellbeing, and sustainability.
• Emphasis on diversity, inclusion, and creating an environment where individual differences are valued.
• Travel expectations up to 50%.