VP, International Marketing & GTM

TL;DR

VP, International Marketing & GTM: Creating and guiding the strategic direction and operational execution of international expansion with an accent on driving product adoption and marketing strategy. Focus on evaluating, launching, and developing new markets while maintaining knowledge of local cultural trends.

Location: Remote from an approved US State or Hybrid from NYC Headquarters

Salary: $360,000–$420,000 USD

Company

hirify.global is a design-driven platform helping entrepreneurs build brands and businesses online.

What you will do

• Create high-impact local channel strategies and execute holistic marketing plans.
• Evaluate, plan, and launch hirify.global’s entry into new countries and languages.
• Craft tailored product positioning and messaging that resonates with key audiences.
• Determine the optimal team structure and grow the team for success in new markets.
• Drive growth and impact across major international KPIs.
• Contribute to the Product roadmap by providing insights, market research, and data.

Requirements

• 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry.
• Proven success launching products in new markets without an existing presence.
• Experience building and leading a high-performing marketing team.
• Deep knowledge across digital and traditional marketing channels.
• Deep understanding of marketing measurement across: conversion lift studies, MTA, and MMM.
• Market research experience and the ability to apply both qualitative and quantitative insights.

Nice to have

• Language ability in Spanish, French, or German.

Culture & Benefits

• Choice between medical plans with an option for 100% covered premiums.
• Fertility and adoption benefits, Headspace subscription, and Global Employee Assistance Program.
• Retirement benefits with employer match and education reimbursement.
• Flexible paid time off, 12 weeks paid parental leave, and family care leave.
• Employee donation match to community organizations and 7 Global Employee Resource Groups (ERGs).
• Dog-friendly workplace with free lunch and snacks at NYC Headquarters.