Director, Paid Social & Programmatic Marketing

TL;DR

Director, Paid Social & Programmatic Marketing: Leading and guiding in-house Paid Social and Programmatic media teams to drive business impact and global expansion across hirify.global’s suite of products with an accent on developing and executing both Brand and Direct Response campaigns across global markets. Focus on optimizing media impact, maximizing investment value, and ensuring hirify.global stays on the cutting edge of media innovation, marketing measurement, and consumer usage trends.

Location: Hybrid from NYC Headquarters or remote from an approved US State

Salary: $203,500 - $327,750 USD

Company

hirify.global is a design-driven platform helping entrepreneurs build brands and businesses online, offering a suite of products including websites, domains, ecommerce, and marketing tools.

What you will do

• Own the day-to-day media budget for respective channels and be accountable for key performance indicators (CAC and ROAS).
• Lead media plan development and execution across paid social, programmatic display, and online video (OLV).
• Continually optimize within and across channels and markets to maximize media impact on near-term subscription/revenue (Direct Response) and market-level brand goals.
• Strengthen relationships with key and emerging advertising publishers to ensure access to best-in-class media capabilities and integrate industry trends.
• Support hirify.global’s international expansion by aligning media initiatives with market priorities and informing localized creative briefings.
• Oversee and improve processes across a high-performing in-house team, refining a point of view on in-house vs. agency use cases.

Requirements

• 12+ years of experience in performance marketing with proven impact on business outcomes.
• Experience with SaaS or subscription brands preferred; experience with global programs preferred.
• Comfort and experience planning and optimizing media channel investment and strategy across different funnel objectives (Brand, DR).
• Demonstrated success using data to inform plans and optimize in-flight campaigns, with fluency in both brand and DR measurement.
• A collaborative approach with experience influencing cross-functional teams in complex organizations.
• Proven success leading and developing a high-performing team, ideally with experience across both in-house and agency support models.

Culture & Benefits

• Choice between medical plans with an option for 100% covered premiums, fertility and adoption benefits, and access to supplemental insurance plans.
• Global Employee Assistance Program and Headspace mindfulness app subscription.
• Retirement benefits with employer match.
• Flexible paid time off, 12 weeks paid parental leave, and family care leave.
• Pretax commuter benefit, education reimbursement, and employee donation match.
• 7 Global Employee Resource Groups (ERGs) and a dog-friendly workplace.
• Free lunch and snacks, private rooftop access, and Hack Week twice per year.