Senior Associate, Lifecycle Marketing (Marketing)

TL;DR

Senior Associate, Lifecycle Marketing (Marketing): Manages the tactical execution of GTM lifecycle campaigns across email, SMS, and in-app messaging, focused on pre-enroll, awareness, consideration, and acquisition stages with an accent on supporting GTM initiatives, demand generation efforts, and targeted acquisition campaigns. Focus on optimizing campaign performance, ensuring compliance, and delivering value across the pre-enroll customer lifecycle.

Location: United States

Company

hirify.global helps home service professionals streamline every aspect of their business with tools for scheduling, dispatching, and payments.

What you will do

• Manage end-to-end execution of lifecycle campaigns, ensuring accuracy and timeliness.
• Collaborate cross-functionally to align messaging and creative with campaign goals.
• Monitor performance metrics and identify optimization opportunities.
• Conduct A/B tests to inform campaign improvements.
• Partner with Sales and PMM to support pre-enroll initiatives and improve KPIs.
• Ensure compliance with regulations including GDPR, CAN-SPAM, and TCPA.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience in lifecycle or digital marketing, including hands-on campaign deployment.
• Experience with marketing automation platforms (e.g., Iterable, Braze, Marketo).
• Strong understanding of lifecycle strategy, campaign performance metrics, and user segmentation.
• Familiarity with compliance standards related to email and SMS marketing (GDPR, CAN-SPAM, TCPA).
• Demonstrated ability to leverage AI tools to improve workflows.

Nice to have

• Comfort operating in a fast-paced, high-volume GTM environment.
• Collaborative mindset with excellent communication skills.
• Data-driven approach with curiosity to test, learn, and iterate.

Culture & Benefits

• Generous benefits program with medical, dental, vision, life, disability, and 401(k).
• Paid holidays and flexible paid time off.
• Equity in a rapidly growing startup.
• Monthly tech reimbursements.
• A culture built on innovation that values big ideas.