Marketing Automation Specialist (Pardot)

TL;DR

Marketing Automation Specialist (Pardot): Designing, executing, and optimizing marketing and sales processes across Pardot (Marketing Cloud Account Engagement) and Salesforce Sales Cloud with an accent on automation, campaign execution, lead management, and CRM optimization. Focus on managing data flow between platforms, improving marketing-to-sales conversion, and producing detailed campaign performance reports.

Location: Remote in the United States, ideally in the East or Central Time Zone.

Company

hirify.global is a global multicloud innovator helping cloud-driven organizations understand and harness the cloud to drive business growth as an award-winning strategic partner of Google Cloud and AWS.

What you will do

• Design, execute, and optimize marketing and sales processes across Pardot and Salesforce Sales Cloud.
• Build and manage Pardot workflows, including engagement programs, automated rules, and lead scoring/grading.
• Develop and maintain landing pages, forms, email templates, and manage subscriber data and segmentation strategies.
• Configure and maintain Sales Cloud objects, fields, and process automation, including Flows.
• Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow and perform data hygiene.
• Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics.

Requirements

• Bachelor's Degree in Business, Finance, Marketing, Computer Science, Engineering, or a related technical field, or equivalent practical experience.
• 3–7 years of hands-on experience with Pardot/Account Engagement and Salesforce Sales Cloud required.
• Strong understanding of marketing automation, CRM workflows, and lead lifecycle strategies.
• Experience with Cvent and/or other event/webinar tools.
• Excellent communication skills, both oral and written, for interaction with business users and management.
• Experience with data management, segmentation, reporting, and analytics.

Nice to have

• Salesforce Marketing Cloud Email Specialist / Consultant, Pardot Specialist / Consultant, or Salesforce Administrator certifications.

Culture & Benefits

• Unlimited PTO and flexible working options.
• Health Insurance and Parental Leave.
• Employee Stock Option Plan.
• Home Office Allowance and Professional Development Stipend.
• Peer Recognition Program.
• Inclusive and equitable workplace that values diverse perspectives.