Marketing Operations Specialist

TL;DR

Marketing Operations Specialist: Supports marketing teams by managing systems and processes, focusing on Marketo campaign execution, A/B testing, and data quality. Focus on troubleshooting campaign performance, optimising marketing automation workflows, and providing actionable insights through reporting.

Location: Hybrid in Manila

Company

hirify.global is the world's leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries.

What you will do

• Execute, test, and deploy Marketo email programs, nurture campaigns, landing pages, and workflows.
• Plan, execute, and analyse A/B tests for marketing assets.
• Maintain data accuracy and support lead lifecycle management.
• Troubleshoot campaign performance issues and integration errors.
• Create dashboards and reports, analysing campaign performance.
• Collaborate with Marketing, Sales, and RevOps teams for process alignment.

Requirements

• 1+ years of hands-on experience using Marketo for campaign execution.
• Strong analytical and problem-solving skills with large datasets.
• Advanced Google Sheets / Excel skills.
• Ability to independently research and find solutions.
• High attention to detail and a methodical approach to work.
• Familiarity with Salesforce or other CRM platforms.

Nice to have

• Experience with additional marketing tools (Google Analytics, attribution platforms).
• Understanding of B2B marketing and lead lifecycle concepts.

Culture & Benefits

• Competitive salary and equity packages.
• Mental health and well-being initiatives.
• Generous parental leave policy.
• Paid birthday, study, and volunteering leave.
• Sponsored social clubs, team events, and Employee Resource Groups.
• Investment in personal growth and training.