Demand Generation Specialist

TL;DR

Demand Generation Specialist: Develops and executes marketing strategies and campaigns for customer acquisition and expansion with an accent on lead generation goals and multi-channel program performance. Focus on optimizing marketing effectiveness and maintaining a measurement framework for KPIs.

Location: Onsite in Minneapolis, United States

Company

hirify.global is a global cybersecurity company focused on developing and delivering security software.

What you will do

• Execute demand generation strategy to generate MQLs, SQLs, and drive new business.
• Execute marketing campaigns and content strategies across multiple channels (content syndication, digital & social media, email, traditional advertising).
• Collaborate with internal teams and third-party vendors to monitor marketing program performance.
• Develop collateral, web content, and lead magnets with creative teams.
• Identify opportunities to improve marketing effectiveness through better targeting and processes.
• Maintain a campaign measurement framework and report on program performance against KPIs.

Requirements

• Bachelor's degree.
• 3 years of work experience in demand generation.

Culture & Benefits

• Comprehensive health and well-being benefits (Cigna Medical/Dental/Vision, Life/LTD Insurance, EAP, Lifestyle Spending Account, Bi-Weekly Mediation Series, on-site gym).
• Family-friendly benefits (Volunteer Day off, Paid Time off, Tuition Reimbursement, Birthing Parent Match, Pet Insurance).
• Office perks including a recreational zone, coffee, snacks, and parking.
• Other benefits like a Benefit Hub, 401(k) retirement savings, Charitable Contributions Program, and Referral Program.