Senior Demand Generation Manager (Marketing)

TL;DR

Senior Demand Generation Manager (Marketing): Owns end-to-end demand generation strategy, designing data-driven, multi-channel campaigns to drive pipeline and bookings, optimize ROI, and foster revenue growth. Focus on analyzing customer segments, forecasting demand outcomes, and partnering with Sales to ensure alignment and lead management.

Location: Onsite in Arlington, US

Company

hirify.global, an affiliate of Bloomberg L.P., is a leading source of legal, tax, regulatory, government, and business information for professionals.

What you will do

• Develop and own the overall demand creation strategy, including analyzing customer segments and market opportunities.
• Determine the ideal mix of digital marketing, content, events, and other marketing programs to maximize impact.
• Use data insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness.
• Forecast, measure, and adjust campaigns, being responsible for knowing campaign effectiveness KPIs.
• Develop strong relationships with Sales teams to ensure alignment and integration of demand generation efforts with growth goals.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent work experience.
• 7-10 years of marketing or related work experience.
• Experience independently owning complex, multi-channel demand generation campaigns that drive measurable pipeline and revenue impact.
• Experience leading segmentation analysis, targeting strategy, and campaign design to support new business and expansion growth.
• Experience forecasting demand outcomes, owning KPI performance, and proactively optimizing programs based on data insights.
• Experience serving as a strategic partner to Sales, influencing alignment on lead quality, funnel management, and growth priorities.

Culture & Benefits

• Maintains a continuing policy of non-discrimination in employment, providing equal opportunity and access for all persons.
• Committed to attracting, retaining, developing, and promoting qualified individuals without regard to protected characteristics.