Director, Social Media

TL;DR

Director, Social Media: Develop and execute comprehensive social media strategy and content development across platforms, driving brand awareness, engagement, and measurable impact. Focus on inspiring content innovation, building community engagement, and optimizing social listening strategy.

Location: This is a hybrid role with 3 flex days a week in the New York City office. Candidates must be based in the United States and authorized to work without visa sponsorship.

Salary: $130,000–$145,000 annual salary.

Company

hirify.global is a global leader in women’s health and family building solutions, trusted by leading employers and health plans.

What you will do

• Develop and execute comprehensive social media strategy across all platforms to grow brand awareness and engagement.
• Lead the development of overarching content strategy and content planning, focusing on thought leadership and brand storytelling.
• Oversee multi-format content creation (social posts, videos, blogs) ensuring brand voice and optimizing for reach and impact.
• Drive community engagement, particularly on Instagram, and identify and deploy influencers.
• Lead timely responses to breaking news, crises, and opportunities while optimizing social listening strategy.
• Manage and mentor a social media team, presenting data-driven insights and recommendations to senior leadership.

Requirements

• 12+ years of experience leading social media strategy and content for a major brand or agency.
• Proven ability to scale social media function with corresponding company/brand growth.
• Skilled in multi-format content creation (graphics, blogs, long/short video, podcasts).
• Strong understanding of platform best practices, analytics, and emerging trends.
• Experienced in policy/process development and crisis/social reputation management.
• Exceptional communication skills and ability to partner and influence at all levels.
• Experience managing teams and driving cross-functional collaboration.
• Must be based in the United States and authorized to work without the need for visa sponsorship.

Culture & Benefits

• Paid family and parental leave, preconception, fertility, and family building benefits.
• Comprehensive health, dental, vision, and life insurance options for employees and family.
• Free in-person, virtual, and text-based mental health and wellness support.
• Paid time off, including vacation, sick leave, personal days, and summer flex time.
• Company equity, bonus program, and 401(k) plan with company match.
• Learning and development programs, a mentorship program, and company social events.