Senior Growth Marketing Manager (Healthtech)

TL;DR

Senior Growth Marketing Manager (Healthtech): Overseeing the entire customer journey from activation to winback, developing strategies to drive subscriptions to premium tiers and retain long-term customers with an accent on analysing customer data, creating targeted communication campaigns, and optimising the onboarding process. Focus on achieving sustainable growth in subscriptions, enhancing the value of the customer base, and optimising the long-term value of subscribers by ensuring a positive and smooth experience throughout their entire journey.

Location: In-person collaboration and work in a hybrid model, with 3 days per week spent in the office in London, UK

Salary: £72,000 - £80,000 GBP

Company

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.

What you will do

• Create and implement data-driven marketing strategies to drive revenue growth for subscription-based products/services utilising in-app, mobile and email channels.
• Identify segment target audiences based on demographics, behaviour, and preferences and develop personalised marketing campaigns to effectively reach and engage these segments.
• Continuously analyse and optimise the customer journey to improve conversion rates at each stage of the funnel, implementing A/B testing and other CRO techniques to drive incremental improvements.
• Develop and execute strategies to reduce churn and increase subscriber retention.
• Utilise analytics tools and platforms to track, measure, and report on key performance indicators (KPIs) related to customer acquisition, conversion, retention, and revenue.
• Work closely with sales teams, product, design, and content, to align marketing strategies with product development, user experience, and sales initiatives.

Requirements

• 5+ years of experience in a Growth Marketing or push-focused CRM role.
• 2+ years of demonstrably strong Lifecycle Marketing & win back experience.
• Proven experience in the subscription-based business model with a result-oriented mindset.
• Expert with in-app, mobile and email channels, especially push notification strategy.
• Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions.
• Communicate complex concepts clearly to both technical and non-technical stakeholders.

Nice to have

• B2C Experience.
• Experience working within Health Technology.
• Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience.

Culture & Benefits

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• 5-week fully paid sabbatical at 5-year Floversary.