Crm Lifecycle Automation Executive (Igaming)

TL;DR

Crm Lifecycle Automation Executive (Igaming): Supporting the execution of lifecycle marketing strategy across all CRM channels with an accent on campaign build, automation delivery and messaging creation. Focus on delivering campaigns that look great, work perfectly, and drive measurable results.

Location: Hybrid in Gibraltar

Company

hirify.global is an award-winning online casino launched in 2018, known for its focus on tech, performance, and fun.

What you will do

• Plan, build, and deliver CRM campaigns across the full customer lifecycle.
• Translate briefs into multi-channel campaigns (email, SMS, push, and onsite) and build automated journeys in platforms such as Optimove and Dotdigital.
• Set up and manage segmentation, triggers, scheduling, personalization, and dynamic content.
• Produce high-quality CRM assets and channel-specific copy, coordinating creative delivery with design/content teams.
• Own campaign testing, QA, and documentation, ensuring accuracy, compliance, and timely delivery.
• Deliver performance reporting against KPIs, sharing insights and optimization opportunities.

Requirements

• 1+ year of experience in CRM, lifecycle marketing, or email marketing roles.
• Excellent written and verbal communication skills.
• Must speak fluent English.
• Meticulous and detail-oriented.
• Proven experience using a CRM system for at least 12 months (e.g., Optimove, Dotdigital, Neolane, Marketo, Eloqua, Responsys, Salesforce).

Culture & Benefits

• Competitive salary package.
• Additional leave days and birthday leave.
• Generous four-week parental leave.
• International health and life insurance.
• Wellness incentives and growth allowance.
• Flexible working environment and a friendly, multinational team.