TL;DR

Senior CRM Specialist: Building and operating a world-class CRM system (HubSpot) to increase upsell rates and ARPU globally, with an accent on integrating customer data and designing trigger-based campaigns. Focus on maintaining data hygiene, creating reporting frameworks, and partnering with cross-functional teams.

Location: Hybrid. Must be based in or near one of %hirify_global%'s office locations: Singapore, Hong Kong, Australia, or the UK. Allows full remote work for 1 month per year.

Company

%hirify_global% is a fast-growing, tech-enabled startup leveraging proprietary software and AI to simplify back-office operations for micro SMEs across corporate secretarial, accounting, and FinTech payments.

What you will do

Build and operate a world-class CRM system in HubSpot for global customer success teams.
Integrate relevant customer data into HubSpot to identify upsell opportunities.
Design and implement trigger-based campaigns, nurture flows, and sales pipeline automations.
Partner with marketing, sales, and content teams on messaging and offers.
Create dashboards and reporting frameworks to track key metrics.
Ensure high data hygiene and campaign accuracy (<10% error rate).

Requirements

4–7+ years experience in CRM, lifecycle marketing, marketing automation, or sales operations, mainly in big tech.
Essential expertise in HubSpot.
Proven ability to design and execute multi-stage customer journeys.
Strong data-driven mindset with experience tracking CLV, retention, and upsell metrics.
Comfortable building complex workflows, segments, and automations in HubSpot or other major CRM systems (Salesforce, Braze).
Collaborative, proactive, organised, and detail-oriented.

Culture & Benefits

Culture of humility and kindness in a diverse and inclusive environment.
Flexible work: 2 days work from home per week, 1 month fully remote from anywhere per year.
Competitive salaries, generous paid time off, and employee share ownership plan eligibility.
Significant responsibility and autonomy, with internal and external training programs.
Opportunity to work at the forefront of AI in the industry and contribute to a B Corp certified company.

Hiring process

Screening call with Talent Acquisition.
Case Study / Take Home Task.
Technical competency panel with Hiring Manager.
Career Deep Dive with sales leadership.
Behavioural panel interview with HR.
Offer + references, followed by background screening.

Senior Crm Specialist (Fintech)