Retention Marketing Manager (Digital Healthcare)

TL;DR

Retention Marketing Manager (Digital Healthcare): Evolving and owning CRM and lifecycle strategy across channels for hirify.global Germany and hirify.global UK with an accent on driving long-term retention growth and LTV optimisation through data insights. Focus on innovating email and SMS marketing through personalisation and automation, constant optimisation, and experimentation to unlock meaningful growth.

Location: Remote (UK/EU)

Company

hirify.global is a fast-growing digital health company, now part of Hims & Hers Health, Inc., focused on making healthcare accessible, dependable, and affordable for everyone.

What you will do

• Own and evolve the Retention and CRM strategy for hirify.global Germany, supporting the UK market.
• Define and manage the CRM and lifecycle roadmap, balancing short-term performance with long-term growth.
• Drive innovation in Email and SMS marketing through personalisation and automation.
• Lead the strategic planning and execution of multi-cycle omni-channel campaigns.
• Implement and refine processes for QA, A/B testing, list segmentation, and personalisation.
• Analyse campaign performance data and retention metrics to uncover trends and drive continuous improvements.

Requirements

• Minimum 5+ years of experience in CRM, Email marketing, and Retention activities.
• Deep understanding of the customer lifecycle and hands-on experience building email and SMS campaigns.
• Proficiency in complex automated journeys and data-driven marketing.
• Proven experience in email deliverability, A/B testing, and user segmentation.
• Hands-on experience with HTML & CSS.
• Fluent German language skills (written and verbal) are essential.
• Fluent English is required for internal communication.

Nice to have

• Experience in healthcare, digital healthcare, technology, or direct-to-consumer industry.

Culture & Benefits

• Work in an exciting and competitive digital healthcare market.
• Be part of a team committed to accessible and affordable healthcare.
• Empower people to take control of their health.
• Collaborative environment with diverse specialists.
• Encourages applications from people of all backgrounds.
• Opportunity for career growth with a company expanding its global reach.