Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Responsible for driving customer engagement, product adoption, and transaction frequency across the Afterpay customer base with an accent on lifecycle journeys, seasonal campaigns, and AI-powered personalization programs. Focus on data-driven, AI-enhanced marketing automation.

Location: U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area.

Salary: $108,200—$202,800 USD (Zone A), $125,800—$188,600 USD (Zone B), $119,000—$178,400 USD (Zone C), $108,200—$162,200 USD (Zone D)

Company

hirify.global builds technology to increase access to the global economy.

What you will do

• Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging using to drive product adoption, engagement, and retention.
• Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns that accelerate transaction frequency and GPV growth.
• Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences that increase conversion and customer lifetime value.
• Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly through personalized cross-sell and contextualized product education.
• Optimize through experimentation: Build rigorous testing roadmaps (A/B and multivariate tests) to continuously improve campaign performance, messaging effectiveness, and channel optimization.
• Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams to ensure lifecycle programs are aligned with business priorities and product roadmaps.

Requirements

• 5+ years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
• Deep expertise in marketing automation platforms such as Iterable, Braze, or similar, including hands-on experience building complex, multi-touch lifecycle journeys.
• Experience in fintech, ecommerce, or payments, with an understanding of customer lifecycle dynamics, transaction-based businesses, and digital payment products.
• Strong analytical and data-driven mindset: Proficiency in using data to segment audiences, measure campaign performance, and optimize for key metrics (conversion rates, engagement, GPV, LTV).
• AI and personalization expertise: Experience implementing AI-driven personalization, predictive segmentation, dynamic content, or marketing automation optimization to enhance campaign effectiveness.
• Excellent project management: Strong organizational skills with the ability to manage multiple campaigns simultaneously, meet deadlines, and adapt to shifting priorities.

Culture & Benefits

• Committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.
• Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.
• Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.

Hiring process

• We may use automated AI tools to evaluate job applications for efficiency and consistency.
• These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.