Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving strategic growth for hirify.global’s retirement financial offerings and 401(k) platform with an accent on narrative, positioning, and go-to-market strategy. Focus on developing customer research programs, aligning product marketing roadmaps, and enabling growth across sales-assisted and self-serve channels, including leveraging AI.

Location: Hybrid role, requiring 2-3 days per week in the office in Denver, San Francisco, New York City, or Scottsdale.

Salary: $153,000 - $180,000/yr (Denver, Phoenix, Atlanta, Las Vegas) or $180,000 - $210,000/yr (San Francisco, New York).

Company

hirify.global is a product company providing payroll, health insurance, 401(k)s, and HR solutions to small businesses to grow the small business economy.

What you will do

• Lead customer and market research to understand needs and discover growth opportunities for the Retirement product suite.
• Define and evolve strategic positioning and messaging for the 401(k) platform within hirify.global.
• Collaborate with cross-functional teams to develop and align the product marketing roadmap for strategic priorities.
• Drive strategic insights by analyzing customer and market data, competitive landscape, and regulatory environment.
• Enable full-funnel growth through product messaging and creative strategy for 401(k) plans.
• Utilize AI platforms and tools to enhance marketing effectiveness.

Requirements

• 8-10 years of experience in Product Marketing or related fields, with emphasis on positioning, messaging, and go-to-market strategy.
• Experience driving product adoption and growth for SMB-focused software, ideally in fintech, compliance, healthcare, or other regulated industries.
• Strong communication and relationship-building skills, with deep experience building cross-functional partnerships.
• Fluency or strong curiosity for developing AI-powered workflows and systems.
• Work authorization for the United States is required.

Culture & Benefits

• Mission-driven to grow the small business economy and make retirement accessible for small businesses.
• Collaborative and cross-functional work environment.
• AI-native company providing resources and tools for AI-empowered work.
• Commitment to diversity and inclusion.
• Provision of reasonable accommodations for qualified individuals with disabilities.