B2B Commercial & Growth Manager (FMCG)

TL;DR

B2B Commercial & Growth Manager (FMCG): Driving commercial B2B expansion and executing go-to-market strategies in Germany with an accent on portfolio priorities, distribution targets, and sales cycle focus. Focus on ensuring strong execution of sales fundamentals and managing daily B2B business performance against defined targets.

Location: Hybrid (Hamburg, Germany) with 60% travel within Germany.

Company

hirify.global (TQG) is an innovative product company specializing in sports nutrition and healthy foods through its successful brands ESN and More Nutrition.

What you will do

• Execute Germany’s contribution to the B2B Expansion Roadmap.
• Lead the execution of the Channel Activity Masterplan (CAMP) across all B2B channels.
• Translate portfolio priorities into clear NOI targets, distribution targets, and sales cycle focus.
• Track execution versus plan and proactively close performance gaps.
• Ensure strong execution of Sales Fundamentals, including assortment, pricing, promotion, and merchandising.
• Manage daily B2B business performance against defined targets.

Requirements

• Minimum of 7 years of experience in FMCG, ideally within food, beverage, or lifestyle brands.
• Strong track record across marketing and sales roles with a clear commercial mindset.
• Combine strategic thinking with hands-on execution strength.
• Communicate confidently and manage stakeholders effectively across functions.
• Demonstrate a high level of ownership and a strong drive for results.
• Fluent in German and English.
• Willingness to travel approximately 60 percent of your time within Germany.

Culture & Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation opportunities.
• Corporate benefits.
• 28 days vacation per year.
• Strong sense of team spirit and ongoing opportunities for professional growth.