Senior Demand Generation Manager (Automotive SaaS)

TL;DR

Senior Demand Generation Manager (Automotive SaaS): Driving brand awareness, engagement, and customer acquisition through integrated marketing campaigns with an accent on multi-touch, multi-channel execution and performance monitoring. Focus on developing conversion optimization strategies, applying an experimentation mindset, and coordinating webinar and tradeshow activities.

Location: Remote within the USA. Travel is an expected part of every role for team and company-wide offsites several times a year, with attendance expected.

Company

hirify.global is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.

What you will do

• Develop and execute integrated marketing plans in collaboration with demand generation, sales, and other stakeholders, aligning with company growth objectives.
• Plan and implement multi-touch, multi-channel campaigns leveraging channels such as webinars, events, email, social media, SEM, display advertising, re-targeting, and content syndication.
• Monitor campaign performance metrics, suchs as MQLs and SQLs, and lead flow to ensure lead volume and funnel efficiencies meet sales pipeline goals.
• Utilize data insights to develop conversion optimization strategies that drive pre-qualified opportunities through to sales-qualified opportunities and closed-won deals.
• Apply an experimentation mindset to continuously test, learn, and optimize campaign performance for improved ROI.
• Coordinate the planning, execution, and follow-up activities for webinars and tradeshow activations.

Requirements

• 5-8 years of marketing experience with a focus on driving demand through lifecycle marketing.
• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.
• Deep understanding of the demand waterfall and conversion optimization strategies.
• Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.
• Strong cross-functional team/project management, interpersonal, and influencing skills.
• Experience using HubSpot for campaign management.

Culture & Benefits

• Enjoy the flexibility of remote work within the USA.
• Competitive base salaries, generous Paid Time Off, and support for every stage of life with paid maternity, parental bonding, and medical leave.
• Comprehensive health benefits including Medical, Dental, Vision, and Prescription coverage, with 100% of employee-only premiums covered.
• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
• Wellness stipend of up to $60/month and support for continuing education.