Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Developing and executing demand generation campaigns for North America with an accent on driving net new acquisition through various channels and managing account-based programs. Focus on understanding target personas, utilizing intent tools, and analyzing campaign performance to achieve ROI.

Location: Remote - US (Central & East coast preferred)

Salary: $120,000 - $140,000 USD

Company

hirify.global is a global leader in cloud-based spend management solutions, founded in Sweden and now serving thousands of organizations worldwide, leveraging AI to simplify finance.

What you will do

• Develop and implement annual demand strategies and plans for North America.
• Execute net new acquisition demand generation campaigns across multiple channels (events, ABX, webinars, paid social).
• Attend trade shows and conferences to drive demand and brand awareness.
• Manage account-based programs, coordinating with sales and Business Development Rep teams.
• Collaborate with sales and BDRs to create and improve pipeline conversion rates.
• Utilize intent tools and analyze performance to optimize marketing activities.

Requirements

• 7+ years of experience in marketing, marketing communications, or advertising.
• BA or BS degree in marketing, business, or a related field.
• Proven experience developing and executing successful marketing plans to drive demand.
• Experience with CRM (Salesforce), marketing automation (Marketo/Eloqua), analytics, and business insight tools (Domo/PowerBI/Tableau).
• English: B2 required
• Location: Must be based in the US (Central & East coast preferred)

Nice to have

• SaaS experience.
• Previous experience with Accounts Payable automation, electronic payments, and procurement software solutions.

Culture & Benefits

• Collaborative and meritocratic work culture with supportive leadership.
• Opportunity for career and professional development.
• Global, diverse community celebrating curiosity and innovation.
• Values guide work: Connect, Question, Own.
• Comprehensive benefits package including medical, dental, vision, paid time off, and retirement benefits (subject to eligibility requirements).
• Commitment to fair and equitable compensation practices.