Senior Product Manager, Growth (Healthcare)

TL;DR

Senior Product Manager, Growth (Healthcare): Defining the strategy for user acquisition and reactivation across web and mobile, with an accent on establishing new sustainable growth channels that scale. Focus on building multi-channel D2C acquisition programs and optimizing existing acquisition channels.

Location: NYC-based candidates only (expectation to work in-person 3-4 days per week, with some remote flexibility)

Company

hirify.global is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives.

What you will do

• Own the end-to-end experience to help new patients discover and get started with hirify.global, across our website and mobile app.
• Partner with engineering, design, and marketing to optimize our existing acquisition channels.
• Test and validate entirely new acquisition channels (e.g. patient communities, external partnerships, app-led acquisition, etc.).
• Partner with sales to streamline how patients referred to hirify.global get started with a dietitian.
• Own success metrics including signup conversion rate, new channel efficiency, and patient reactivation rate.

Requirements

• 5+ years of product management experience, with measurable success in growth-focused roles.
• Experience in new user acquisition and onboarding.
• Built or scaled multi-channel D2C acquisition programs across growth marketing, product-led growth, SEO/AEO, ASO, referrals, and lifecycle.
• Expert at building a clear strategy out of complex data.
• Deeply understand customers, and know when to trust qualitative feedback over data alone.
• Must be legally authorized to work in the U.S. for this position.

Culture & Benefits

• Work smarter and harder.
• Do your own stunts.
• Ship fast.