Principal Product Designer (Fintech)

TL;DR

Principal Product Designer (Fintech): Driving product evolution from deep discovery to handover with platform partners, with an accent on owning complex problem spaces and delivering high-impact Credit Health initiatives. Focus on influencing C-suite stakeholders, strengthening service thinking across the Design community, and shaping responsible AI applications within the product.

Location: Hybrid (Edinburgh or London, UK), requiring 2 days a week in the office. Frequent travel to Edinburgh will be needed if based in London.

Company

hirify.global is the UK's #1 credit score and report app, serving over 20 million users globally by helping them manage their credit and make better financial decisions.

What you will do

• Own product evolution cycles from deep discovery, prototyping through to handover with Platform partners.
• Create clarity from ambiguity, defining problem spaces, success measures, and design principles.
• Deliver high-impact Credit Health initiatives that solve user needs and align to business strategy.
• Act as interim Service Design Lead, championing service thinking across the Design community.
• Present design direction regularly to the CEO and other C-level executives, using structured thinking and data-led insights.
• Partner day-to-day with Product, Engineers, Researchers, Data Analysts, and Content Designers to ship cohesive solutions.
• Shape how AI is used within the product, identifying responsible, user-centred applications.

Requirements

• Must be based in Edinburgh or London, UK and work 2 days a week in the office.
• Strong systems thinking, connecting product experiences to operational, commercial, and technical realities.
• Comfort navigating ambiguity and leading others through uncertainty with clarity and confidence.
• Proven ability to influence C-suite stakeholders through insight, structured reasoning, and persuasive storytelling.
• Extensive research proficiency, including planning and running multi-method research.
• Strong service design capabilities, with experience mapping and evolving complex end-to-end journeys.
• Rapid prototyping skills, able to use low-to-high fidelity prototypes and leverage AI tools while maintaining high quality.
• Some experience working in regulated, data-heavy, or technically complex domains (e.g., fintech, credit, financial services, open banking).

Culture & Benefits

• Hybrid work environment offering flexibility while fostering collaborative in-person experiences.
• 25 paid holidays and a “duvet day” on your birthday.
• Private health and dental cover, including mental health support through Bupa, and life assurance scheme.
• Up to 6% matched pension contributions.
• Regular Lunch and Learns with guest speakers, plus a dog-friendly office with daily breakfast and free snacks.
• Access to discounts via Cobens Extras and free sports and social clubs.
• Continued investment into learning and development, including leadership-led training, an in-house psychotherapist, and a financial coach.
• No clock-watching culture with flexible work and generous maternity and paternity plans.