TL;DR
Digital Marketing Manager (B2B, Cybersecurity): Owning and optimizing paid digital channels to drive account engagement and pipeline growth with an accent on modern account-based strategies and maximizing ROAS. Focus on translating campaign visions into high-performing digital strategies, continuous testing, and refining audience strategies to reach the ideal customer profile.
Location: Remote within the continental US. Must be authorized to work in the United States.
Salary: $85,700–$120,000 USD base salary + bonus eligibility and equity.
Company
hirify.global offers a complete ownership of their paid digital ecosystem with significant budget and direct impact on revenue.
What you will do
- Own and optimize paid digital channels (LinkedIn, Google Ads, Meta, Reddit, display, retargeting) to drive account engagement and pipeline growth.
- Translate integrated campaign strategies into powerful paid media tactics that resonate with a security-focused audience.
- Leverage ABX platforms (6sense) to create sophisticated account-based advertising and deliver personalized experiences.
- Manage and optimize significant paid media budgets across channels through continuous testing and refinement.
- Build and refine audience strategies using first-party data, intent signals, and lookalike modeling.
- Drive measurable pipeline contribution through paid channels with clear attribution and reporting.
Requirements
- 5+ years of B2B paid digital marketing experience with deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC.
- 3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration.
- Proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution.
- Advanced proficiency in LinkedIn Campaign Manager, Google Ads, and 6sense.
- Experience with Marketo and Salesforce.com, plus expertise in attribution modeling and conversion tracking.
- A data-driven mindset, creative thinking, self-motivation, curiosity about cybersecurity, and enthusiasm for continuous optimization.
- Must be authorized to work in the United States.
Culture & Benefits
- Complete ownership of the paid digital ecosystem with significant budget and direct impact on revenue.
- Access to cutting-edge ABX platforms like 6sense.
- Autonomy to test new channels, try bold strategies, and bring innovative approaches to B2B paid media.
- Unlimited PTO (which is modeled and encouraged).
- Work location flexibility within the continental US.
- Up to 24 weeks of parental leave and excellent health benefits.
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