Senior Paid Advertising Strategist

TL;DR

Senior Paid Advertising Strategist: Leading and optimizing high-impact, cross-channel advertising campaigns for B2B brands with an accent on multi-platform strategy, ABM architecture, and data analysis. Focus on solving complex challenges, turning insights into action, and shaping scalable advertising solutions.

Location: Remote, hybrid, or in-office work arrangements based out of our Burlington, VT headquarters. Team members are expected to work standard business hours aligned to Eastern Time.

Company

hirify.global is a HubSpot solutions company focused on unlocking meaningful growth for companies through professional services, technology, and apps, delivered by a unified team of action-oriented strategists and innovators.

What you will do

• Lead development of advertising strategy across Google, LinkedIn, Meta, and Bing.
• Translate business objectives into multi-channel paid media plans and implement effective targeting.
• Drive ABM campaign architecture using platforms such as 6Sense and RollWorks.
• Conduct keyword research, refine ad copy, and collaborate on landing page optimization.
• Analyze results using Google Analytics, HubSpot, and other reporting tools to drive recommendations.
• Partner with internal stakeholders to integrate advertising into holistic marketing and revenue strategies.

Requirements

• 4–8 years of experience in digital advertising strategy and execution.
• Advanced proficiency in Google Ads (Search, Display), LinkedIn, Meta, and Bing Ads.
• Experience with ABM platforms like 6Sense and RollWorks.
• Strong analytical skills with deep experience in Google Analytics, HubSpot, and reporting frameworks.
• Proficiency with UTM strategy, A/B testing, and campaign tracking in Google Tag Manager.
• Excellent communication skills across technical and non-technical audiences.
• Strong project management skills with proven ability to prioritize and meet deadlines.

Culture & Benefits

• Competitive compensation package including base salary plus an uncapped commission-based incentive.
• Medical, dental, and vision coverage, and employer-sponsored 401(k).
• Paid parental leave, flexible vacation and sick time, life insurance, and disability coverage.
• Bonus eligibility and performance recognition programs.
• Intentional opportunities to participate in company gatherings a few times per year.
• Culture rooted in core values like Think Boldly, Act Humbly and Grow and Win as a Team.

Hiring process

• Initial Chat with a recruiter.
• Hiring Manager Interview for a deeper discussion.
• Panel Interview with team members including role-relevant scenarios.