Director of Product Marketing (Mobile Games)

TL;DR

Director of Product Marketing (Mobile Games): Leading and overseeing category-winning marketing strategies for mobile titles like Scrabble Go and new unannounced projects with an accent on Go-to-Market strategy development and execution across product, creative, and publishing teams. Focus on driving audience growth, defining compelling value propositions, and building a strong player community for successful game launches and sustained momentum.

Location: Hybrid in Barcelona, Spain (2 days per week at the office)

Company

hirify.global is a leading video game and global interactive entertainment company, home to many of the world’s most beloved mobile game experiences.

What you will do

• Lead the creation and execution of Go-to-Market strategies for new and existing mobile titles, defining audience growth plans.
• Translate product features into clear, differentiated value propositions and develop creative strategies for UA, Community, Influencer Marketing, and CRM.
• Develop and execute 360 marketing campaigns using data-driven insights and contribute to building a strong community and content creator program.
• Support end-to-end product launches, ensuring alignment across Product, Marketing, Creative Marketing, Licensors, and Central Publishing teams.
• Act as the voice of the customer to inform product strategy and manage relationships with licensors and third-party partners.
• Build and nurture a team of marketers as the game progresses and scales, managing executive communications for all marketing efforts.

Requirements

• 7+ years of experience leading and running marketing strategies and teams.
• Hands-on experience bringing successful games to market, driving acquisition, activation, and retention.
• Highly analytical with a deep understanding of game and marketing KPIs, ensuring data and community-driven approaches.
• Creative problem-solving skills, growth mindset, and ability to manage multiple projects in a fast-paced environment.
• Passion for influencer and community-oriented marketing programs for games with loyal fan bases.
• English: B2 required.

Nice to have

• Previous experience in mobile casual gaming.
• Great understanding of the mobile and performance marketing landscape.
• Global experience in adapting and optimizing strategies for different markets.

Culture & Benefits

• Join a global team of game lovers developing, publishing, and innovating the mobile games industry.
• Work on beloved and enduring experiences like MONOPOLY GO!, Pokémon GO!, and the Scrabble franchise.
• Be part of a company recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine.
• Collaborate with talented colleagues in a distinctive tenet-driven culture.
• Contribute to creating meaningful connections and vibrant communities through play.