Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager: Shaping and scaling strategic product areas and leading GTM strategies for new product launches with an accent on ideating, planning, and forecasting business impact. Focus on coordinating stakeholders, driving GTM campaigns, and conducting market and customer research.

Location: Must be based in Barcelona, Spain

Salary: €47,000–€67,000

Company

hirify.global is building the leading business management software for companies of all sizes, centralizing workflows across HR, finance, and operations for SMBs in Europe and the USA.

What you will do

• Lead GTM strategies for new product launches, including ideation, planning, and forecasting business impact.
• Coordinate with diverse stakeholders (Product, Sales, Customer Success, Finance, Marketing, Partners, external agencies) to align on launch plans and timelines.
• Drive GTM campaigns project management and follow-ups, ensuring deadlines are met and business results are achieved.
• Conduct competitive intelligence and customer research by organizing interviews, running surveys, and analyzing data.
• Create and maintain product assets and sales materials, such as pitch decks, landing pages, or battlecards for sales teams.
• Collaborate with product teams in roadmap planning and validation, and define Pricing and Packaging proposals.

Requirements

• 3+ years of experience in Product Marketing in SaaS or similar roles, with a proven track record of launching products to market.
• Successfully managed large projects with many stakeholders, especially GTM Campaigns and Product Launches.
• Business-driven with an ability to analyze data to find insights and opportunities for growth.
• Great communicator and storyteller, versatile with product, marketing, and business skills.
• Attention to details and obsession with generating top-quality outputs.
• English: C1+ required, and proficiency in French, German, Spanish, Italian, or Portuguese (native or C2 level) is also required.

Culture & Benefits

• High growth, multicultural and friendly environment.
• Alan private health insurance.
• Healthy life with Wellhub (Gyms, pools, outdoor classes).
• Continuous feedback, performance reviews, and a learning budget.
• Breakfast in the office and organic fruit.
• Pet Friendly office.
• Transparency and agile company culture.