Growth Marketing Director (Fintech)

TL;DR

Growth Marketing Director (Fintech): Leading and scaling global growth marketing efforts to drive pipeline creation and revenue progression for new customer acquisition and customer growth with an accent on integrated marketing planning and continuous performance optimization. Focus on developing and executing full-funnel campaigns across various channels and leveraging marketing automation and AI for pipeline creation and progression.

Location: Remote (US/Canada context)

Company

hirify.global is a global data and analytics business for the renewables, energy, and natural resources industries, providing insights to lead the transition to a sustainable future.

What you will do

• Own the global growth marketing strategy for Financial Services and Trading, aligning plans to commercial growth priorities and revenue goals.
• Lead the vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, and webinars.
• Performance manage teams and programs to continuously improve and optimize vertical growth marketing plans against commercial goals (ARR, NRR, GRR).
• Ensure tight alignment across event marketing, product marketing, digital demand center, lead management, and corporate marketing.
• Collaborate with other vertical growth marketing directors to identify and implement best practices, improving ways of working and building cross-vertical campaign strategies.
• Manage marketing budgets and agency/vendor relationships, tracking KPIs and providing actionable insights to senior stakeholders.

Requirements

• Extensive B2B marketing experience, including a leadership role in global growth, demand generation, customer marketing, or performance marketing.
• Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and all channels (digital and events).
• Deep familiarity with marketing analytics and automation platforms (e.g., Salesforce, Pardot, Dreamdata, Supermetrics).
• Experience in adopting AI and leveraging intent data (e.g., Bombora, 6sense) to enable pipeline creation and progression.
• Experience working in a global, matrixed organization is a must.

Nice to have

• Industry knowledge in Finance Services and Trading.
• Account-Based Marketing experience and tools expertise.
• Experience scaling marketing in a high-growth or SaaS company.

Culture & Benefits

• Inclusive, trusting, customer-committed, future-focused, and curious work environment.
• Focus on driving insights and actions to exceed marketing goals (OKRs).
• A high-performance team culture with continuous improvement and optimization.
• Equal opportunities employer committed to diversity and inclusion.
• Support for individuals with physical or mental disabilities during the application and hiring process.