Growth Marketing Director (Fintech)

TL;DR

Financial Services and Trading Growth Marketing Director (Fintech): Leading and scaling global growth marketing efforts to drive pipeline creation, progression to won revenue, and customer acquisition/expansion/retention. Focus on developing and executing integrated, full-funnel campaigns across various channels and leveraging marketing automation and AI for optimization.

Location: Remote, open to candidates in the United States and Canada.

Company

hirify.global is a global data and analytics business providing insights for the renewables, energy, and natural resources industries, with over 50 years of experience.

What you will do

• Own the global growth marketing strategy for Financial Services and Trading.
• Lead the vertical growth marketing team to develop and execute integrated, full-funnel campaigns across multiple channels.
• Performance manage the team and programs to continuously optimize marketing plans against commercial goals.
• Ensure tight alignment across event marketing, product marketing, digital demand center, lead management, and corporate marketing.
• Proactively collaborate with other vertical growth marketing directors to identify best practices and build cross-vertical campaigns.
• Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance.
• Track KPIs, providing regular reporting and actionable insights to senior stakeholders.
• Lead teams to fully leverage marketing automation, analytics, and CRM tools (e.g., Salesforce, Dreamdata, Supermetrics).

Requirements

• Extensive B2B marketing experience, including in a global growth, demand gen, customer, or performance marketing leadership role.
• Proven success driving measurable pipeline and and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and all channels (digital and events).
• Deep familiarity with marketing analytics and automation platforms (e.g., Salesforce, Pardot, Dreamdata, Supermetrics).
• Experience in adopting AI, leveraging intent data (e.g., Bombora, 6sense) to enable pipeline creation and progression.
• Exceptional analytical, problem-solving, communication, data storytelling, and cross-functional collaboration skills.
• Experience working in a global, matrixed organization.

Nice to have

• Industry knowledge in Financial Services and Trading.
• Account-Based Marketing experience and tools expertise.
• Experience scaling marketing in a high-growth or SaaS company.
• Bachelor’s degree in Marketing, Business, or related field.

Culture & Benefits

• Values of Inclusivity, Trust, Customer Commitment, Future Focus, and Curiosity.
• A high-performance team culture focused on driving insights and exceeding marketing goals.
• Commitment to equal opportunities regardless of race, color, religion, age, sex, national origin, disability, or protected veteran status.
• Support for applicants with physical or mental disabilities throughout the application and hiring process.