Director, Growth Marketing (AI)

TL;DR

Director, Growth Marketing (AI): Leading global data-driven growth strategies, revenue optimization, and customer acquisition with an accent on building scalable growth engines, improving conversion funnels, and enabling data-first decision-making. Focus on overseeing marketing automation, CRO, marketing analytics, and AI implementation for marketing effectiveness and efficiency.

Location: Remote (Global)

Company

hirify.global provides a one-stop cloud commerce platform empowering merchants to innovate, simplify, scale, and provide exceptional customer experiences globally.

What you will do

• Own the strategy, performance, and leadership of Marketing Automation, CRO, Marketing Analytics, and Marketing AI teams.
• Define and execute global growth strategies aligned with hirify.global’s business goals across markets and verticals.
• Drive the use of experimentation and data analytics to optimize lead generation, conversion funnels, and retention efforts.
• Own the global marketing tech stack and automation strategy for scalable and efficient campaign execution.
• Lead Conversion Rate Optimization (CRO) efforts across web properties, collaborating with UX, design, and content teams.
• Implement AI for marketing effectiveness and efficiency, including leveraging genAI to enrich prospect and customer profiles.

Requirements

• 8–12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment.
• 5+ years of experience leading teams, including cross-functional and remote teams.
• Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams.
• Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay).
• Strong analytical mindset with a track record of leveraging data to drive marketing performance.
• Experience in high-growth, fast-paced environments and a passion for experimentation.
• Excellent communication and leadership skills, with a collaborative, global mindset.
• Fluency in English is required as a working language.

Nice to have

• Experience in the POS, retail tech, or hospitality tech industries.
• Familiarity with privacy regulations (GDPR, CCPA) related to data collection and marketing.

Culture & Benefits

• Flexible work environment and remote work policies.
• Equity options and contributions to a pension plan.
• Health and wellness credit.
• Training opportunities for skill and career growth.
• Time off to volunteer and give back to the community.
• Enhanced parental leave to support growing families.