Integrated Marketing Manager (eCommerce)

TL;DR

Integrated Marketing Manager (eCommerce): Driving adoption, engagement, and growth across a B2B wholesale commerce network with an accent on increasing retailer participation and strengthening brand visibility. Focus on developing and executing full-funnel marketing strategies, analyzing campaign performance, and collaborating cross-functionally to ensure consistent messaging.

Location: Remote (Global)

Company

Lightspeed is a global commerce platform that provides cloud-based solutions to merchants across retail, hospitality, and golf industries, helping them simplify, scale, and deliver exceptional customer experiences.

What you will do

• Own the development and execution of annual and quarterly marketing roadmaps for brand and retailer acquisition and adoption.
• Partner cross-functionally with Sales, Product, Product Marketing, and Customer Success to ensure consistent messaging and brand experiences.
• Lead content development for acquisition and lifecycle across channels, aligning messaging and creative to audience segments.
• Manage email hygiene, segmentation, and targeting, ensuring compliance with GDPR and privacy laws.
• Utilize marketing automation tools and technology platforms to streamline campaign execution and track performance.
• Analyze campaign performance and customer insights to refine marketing strategies and improve effectiveness.

Requirements

• 5+ years experience in Demand Generation, Brand or Customer Journey Marketing.
• Previous experience in Wholesale, Retail, B2B or eCommerce is preferred.
• Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
• Strong project management skills with the ability to work within tight deadlines and adjust to changes in priorities.
• Bachelor’s degree or relevant qualifications.
• Fluency in English as a working language is required.

Culture & Benefits

• Flexible work environment and remote work policies.
• Equity options and contributions to your pension plan.
• Training opportunities to grow your skills and career.
• Health and wellness credit.
• Enhanced parental leave to support growing families.
• Interest groups, employee-led networks, social committees, and sponsored sports teams.