Director Paid Media (Entertainment)

Location: New York City, NY; onsite

Salary: $113,000–$220,000 USD annually

Company

hirify.global operates immersive entertainment venues, media networks, streaming products, and live sports and entertainment offerings.

What you will do

• Build and execute full-funnel paid media strategies across paid social, paid search, programmatic display, video, CTV/OTT, and specialty platforms.
• Set channel roles, investment priorities, audience frameworks, targeting strategies, and campaign KPIs.
• Manage seven-figure media budgets, monitor pacing and efficiency, and reallocate spend to maximize ROAS.
• Establish CPA, cost-per-ticket, and profitability guardrails while using Media Mix Modeling to guide budget decisions.
• Lead agency relationships and develop marketing team members through accountability and continuous improvement.
• Partner with Brand, Creative, Content, Product, CRM, Ticketing, and analytics teams to improve targeting, measurement, and customer acquisition.

Requirements

• 8+ years of progressive paid media or performance marketing experience.
• Experience managing agency relationships and large-scale media budgets with accountability for ROAS, CPA, and revenue targets.
• Expertise across paid social, paid search, programmatic/display, and video advertising.
• Hands-on experience with attribution modeling, incrementality testing, and Media Mix Modeling.
• Proficiency with Tableau, Google Analytics, or equivalent business intelligence tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice to have

• 3+ years in a leadership or director-level role.
• Experience in entertainment, hospitality, or live events, including ticketing ecosystems and event-based customer journeys.
• Experience mentoring and developing high-performing teams.
• Strong project management and cross-functional influence skills.

Culture & Benefits

• Professional upskilling resources focused on employee development and career growth.
• Emphasis on accountability, intellectual curiosity, continuous improvement, and collaboration.
• Commitment to diversity, equal employment opportunity, and reasonable accommodations.
• Onsite work includes adherence to appearance and presentation guidelines.