Senior Product Marketing Manager (AdTech)

TL;DR

Senior Product Marketing Manager (AdTech): Leading go-to-market execution for product innovations and driving customer understanding and adoption across a growing platform with an accent on AI Orchestration capabilities and platform integrations. Focus on shaping messaging, enablement, and launches that deliver measurable impact in a fast-moving advertising environment.

Location: New York, USA

Salary: $140,000–$165,000 USD

Company

Smartly is an AI-powered advertising technology company that transforms ad experiences for brands and consumers through its comprehensive platform.

What you will do

• Lead end-to-end go-to-market execution for new platform integrations and cross-suite initiatives.
• Participate in product discovery, roadmap planning, and positioning discussions as the primary PMM partner.
• Drive measurable adoption and monetization impact by defining goals, tracking performance, and accelerating follow-through.
• Develop compelling positioning and messaging that reinforces Smartly’s differentiated AI Orchestration vision.
• Own product messaging and roadmap communication, ensuring clarity and commercial relevance.
• Deliver high-quality customer-facing and sales enablement materials and internal training assets.

Requirements

• 6–10 years of experience, including 5+ years in Product Marketing within B2B SaaS, AdTech, or MarTech.
• Strong product fluency and ability to master sophisticated advertising workflows and platform ecosystems.
• Experience leading large-scale, cross-functional launches with measurable adoption or revenue impact.
• Comfort working closely with Product teams in discovery and roadmap conversations.
• Strong commercial mindset with the ability to connect product capabilities to customer value and monetization.
• Clear, concise communicator with strong attention to detail and execution excellence.

Culture & Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days.
• Generous healthcare packages & mental health benefits.
• 401K plus matching & equity grants for all new Smartlies.
• Wellness benefit & learning reimbursement opportunities.
• Volunteer time off days & company donation matching opportunities.