Lead Product Marketing Manager (AdTech)

TL;DR

Lead Product Marketing Manager (AdTech/CTV): Defining and scaling Smartly’s AI-powered advertising platform across CTV and social, especially for agencies and brand advertisers, with an accent on end-to-end GTM strategies and agency value proposition. Focus on translating CTV and omnichannel innovation into differentiated market value and driving strategic leadership within Product Marketing.

Location: New York

Salary: $150,000–$190,000 USD

Company

Smartly is an AI-powered advertising technology company transforming ad experiences for brands and their consumers.

What you will do

• Lead the global Go-to-Market strategy for Smartly’s CTV capabilities across agencies and brand advertisers.
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video.
• Own and evolve Smartly’s agency value proposition across CTV and social, defining segmentation and personas.
• Develop compelling agency-specific positioning and narratives for planners, buyers, strategists, and creative leaders.
• Drive strategic leadership within Product Marketing, leading high-priority, cross-functional initiatives.
• Contribute to flagship company narratives, major launches, and industry moments.

Requirements

• 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech).
• 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments.
• Strong fluency in agency operating models and omnichannel video activation workflows.
• Proven ownership of multi-solution Go-to-Market strategies with measurable adoption and revenue impact.
• Strategic product partnership mindset with the ability to influence roadmap and differentiation.
• Exceptional storytelling ability to translate sophisticated platform capabilities into clear, differentiated value.

Culture & Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days.
• Generous healthcare packages and mental health benefits.
• 401K plus matching and equity grants for all new Smartlies.
• Wellness benefit and learning reimbursement opportunities.
• Volunteer time off days and company donation matching opportunities.
• Multinational and diverse team of 750+ Smartlies from 60+ nationalities.