Head of Digital Communications Channels (Marketing)

TL;DR

Head of Digital Communications Channels (Marketing): Leading the strategy, development, and governance of Group digital communication channels with an accent on accessibility, effectiveness, and audience engagement. Focus on optimizing content across various platforms, managing social media tools, and translating emerging trends into performance improvements.

Location: London. This is a hybrid role.

Company

hirify.global (L&G) is a leading UK financial services group and major global investor, safeguarding people’s financial futures since 1836 and striving to build a better society.

What you will do

• Lead the strategy, development, and governance of Group digital communication channels, driving best practices and technical enablement.
• Optimize content across websites, intranets, email, and social channels using SEO and analytics.
• Manage enterprise-level social media tools, publishing approaches, and listening capabilities.
• Monitor emerging digital trends to enhance performance and user experience.
• Provide senior digital counsel during issues and crises and advise leaders on digital presence and reputation.
• Lead the development of analytics, dashboards, and KPI frameworks.

Requirements

• Broad digital marketing expertise across multiple channels and platforms, with deep knowledge of digital communications (websites, intranets, email, social media).
• Strong understanding of CMS systems, UX/UI, accessibility, and performance optimisation.
• Experience delivering digital product roadmaps, integrations, and channel strategies.
• Strong analytical capability, including tagging, dashboards, and KPI frameworks.
• Ability to navigate complex stakeholder environments and build trusted relationships, with experience managing teams, agencies, and partners.
• A collaborative, adaptable leader with excellent judgement and a solutions-focused mindset.
• English: B2 required.
• Work location: Hybrid in London.

Culture & Benefits

• Opportunity to participate in an annual performance-related bonus plan and valuable share schemes.
• Generous pension contribution, life assurance, and a Healthcare Plan (for permanent employees).
• At least 25 days holiday, plus public holidays, with options to buy and sell holiday.
• Competitive family leave and an electric car scheme.
• Various discounts for company products, high street stores, and online retailers.
• Welcoming, inclusive culture with opportunities for collaboration and career development.
• Flexible working options, including part-time, term-time, and job shares, are considered.