Implementational Planning Associate Director

TL;DR

Implementational Planning Associate Director: Leading digital media activities and planning processes for Amazon Devices, focusing on integrating offline and online media plans and ensuring operational excellence across activation, data, and tech teams. Focus on strategic synthesis of information, advanced data analytics for media performance, and managing complex multi-market digital campaigns.

Location: This is a UK based role and requires individuals to have the right to work in this location. Teams are in the office around four days a week (hybrid).

Company

hirify.global is a global client practice within WPP, dedicated to accelerating impact for largest clients like Amazon through integrated communications, experience, commerce, and technology.

What you will do

• Lead day-to-day Amazon Devices digital activities, including the digital planning process and key client management.
• Integrate offline and online media into single, comprehensive media plans.
• Manage all digital aspects of the business across various cross-channel and in-channel planning, activation, data, and tech teams.
• Act as an escalation point for working teams and a trusted advisor for all digital activities to key clients.
• Outline advanced data analytics/measurement frameworks and advise stakeholders on business changes, identifying opportunities for digital scope expansion.
• Lead the development, presentation, and delivery of high-quality cross-channel planning work for larger campaigns.

Requirements

• Strong knowledge of all digital channels, technology, and data, and how they combine to support media activation.
• Ability to apply critical questioning and maintain a broad perspective when analyzing information to gain a deeper understanding of problems.
• Strong knowledge of the entertainment and subscription industry.
• Consistently deliver communications to influence and educate all levels of seniority.
• Multi-market activation experience and experience managing multi-market activation teams.
• Must have the right to work in the UK.

Nice to have

• Applies big picture thinking and leverages an understanding of the organization and key industry trends.
• Understands the different elements of responses and applies knowledge of client, audience, channel, market, and category.
• Applies best practices to campaign management and acts as an escalation point for issues.
• Provides actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign recommendations.

Culture & Benefits

• Hybrid work approach with teams in the office around four days a week.
• Unparalleled access and direct experience working with Amazon.
• Mentorship and training from experienced professionals at both WPP and Amazon.
• Utilization of industry-leading tools and platforms, including WPP Open.
• Opportunities to develop analytical skills in a data-driven environment and contribute to global marketing.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.