Head Of Performance Marketing (Ecommerce)

TL;DR

Head Of Performance Marketing (Ecommerce): Directing strategy and execution across paid and organic channels within a high-growth e-commerce marketplace, managing a substantial budget. Focus on advanced measurement, incrementality testing, and translating data into actionable financial insights for executive-level decisions.

Location: Hybrid in London

Company

hirify.global is the UK’s fastest-growing used car marketplace connecting car sellers with verified dealers.

What you will do

• Define and execute multi-channel performance marketing strategies across Paid & Organic Search, Paid Social, Display, and App Campaigns.
• Manage the annual performance marketing budget, ensuring alignment with growth targets and efficient resource allocation.
• Lead the design, execution, and interpretation of incrementality testing and media mix modeling.
• Lead, mentor, and coach the Performance Marketing team, ensuring clear progression paths and high-level performance.
• Collaborate with cross-functional teams (CRM, Partnerships & Media, Brand/Creative) to integrate acquisition strategies with retention and brand initiatives.
• Oversee and manage key external agency relationships, driving accountability for performance and efficiency.

Requirements

• Senior leadership experience in Performance Marketing within a high-growth B2C/e-commerce or marketplace environment.
• Proven expertise managing and optimising multi-million dollar annual budgets.
• Deep technical understanding of Paid Search (PPC), Paid Social, and familiarity with SEO/App Store Optimisation (ASO) principles.
• Exceptional commercial, analytical, and modeling skills, with a track record of delivering results.
• Outstanding ability to translate technical performance metrics into clear, executive-level business decisions.
• Strong track record of developing talent and building high-performing, resilient teams.

Culture & Benefits

• Be part of a team that is changing how people sell cars.
• Work with leading investors like Index Ventures and ICONIQ Growth.
• Opportunity to have a direct impact on the company's P&L.
• Work cross-functionally with teams across marketing, product, finance and analytics.