Staff Product Manager (Personalization)

TL;DR

Staff Product Manager (Personalization): Creating and optimizing personalized product experiences for diverse audience segments, maximizing activation, retention, and lifetime value with an accent on ensuring products are culturally, linguistically, and functionally ready for global and demographic expansion. Focus on leading strategic initiatives to scale personalization capabilities for a diverse, global audience.

Location: Remote (US - New York City, Los Angeles, Seattle) or Hybrid (US - San Francisco). Candidates must permanently reside in the US full-time and be based in these cities. For candidates with a primary residence in the greater SF area, this role will follow a hybrid model, requiring 3 days per week from the office.

Salary: $140,400–$224,250 USD + equity + benefits.

Company

hirify.global provides lifelong mental health support by combining evidence-based content, clinical care, and innovative technology to millions of members globally.

What you will do

• Define and own the personalization strategy for all key segments, including both geographic and demographic.
• Manage the Localization/Internationalization (L10N/I18N) Platform, ensuring global readiness and expansion.
• Collaborate with Design Research to spearhead efforts in investigating and prioritizing consumer expansion into new locales.
• Implement and optimize Explicit/Implicit Language of Preference logic for tailored experiences.
• Drive Translation Quality Assurance processes for high-quality, culturally sensitive product experiences worldwide.
• Lead Feature Prioritization for New Locales/Specialized Segments, ensuring feature parity and compliance.
• Partner closely with Core & Personalization Product, Engineering, Data Science, Content, and Legal teams for roadmap execution.

Requirements

• 6+ years of experience in Product Management, with at least 2+ years in consumer applications.
• Proven track record of defining and launching successful products that scale globally and address diverse user segments.
• Exceptional strategic thinking and analytical skills.
• Strong communication and interpersonal skills, with the ability to influence and align stakeholders at all levels.
• Candidates must permanently reside in the US full-time and be based in New York City, Los Angeles, Seattle (remote) or San Francisco (hybrid).

Nice to have

• Experience launching personalized content experiences for kids.
• Deep understanding of L10N/I18N (Localization and Internationalization) platforms, workflows, and best practices.
• Hands-on experience managing products focused on content delivery in multiple languages/locales.
• Experience in the digital health, wellness, or consumer subscription (D2C/B2C) sectors.
• A passion for mindfulness, mental health, and the mission of hirify.global.

Culture & Benefits

• A mission that matters with impact you can see and feel.
• A collaborative, inclusive, and values-grounded culture.
• Competitive pay, stock awards, and comprehensive healthcare coverage.
• Monthly wellness stipend, retirement savings match, and lifetime hirify.global membership.
• Generous parental leave and other robust benefits.
• Opportunity to shape the future of mental health care.