Digital Marketing Lead (Demand Gen)(Fintech)

TL;DR

Digital Marketing Lead (Fintech): Driving pipeline growth and increasing brand visibility across enterprise government, utility, and insurance markets with an accent on translating technical payment and compliance concepts into compelling digital programs. Focus on optimizing campaigns with AI and automation, improving speed and precision of execution, and ensuring strong ROI and efficient cost-per-lead metrics.

Location: Boston, MA (Hybrid Role 1-2 days in office)

Salary: $125,000 - $135,000 USD

Company

hirify.global is a fast-growing fintech leader recognized with 20 major awards in 2025 for its solution for Finance and FinTech.

What you will do

• Own end-to-end digital demand generation programs across paid search, paid social, display, SEO, ABM platforms, and industry media.
• Design digital strategies tailored to enterprise buyers across government, utility, and insurance verticals.
• Continuously experiment with channels, formats, testing strategies, and conversion optimization to improve campaign performance.
• Build strong cross-functional alignment with sales, product marketing, and leadership to ensure digital programs support enterprise sales motions.

Requirements

• 5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.
• Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels.
• Experience marketing to government, utility, or insurance audiences strongly preferred.
• Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue.
• Exceptional communication skills with the ability to simplify complex technical concepts.
• Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).

Culture & Benefits

• Competitive benefits program including medical, dental, vision, life & disability insurance.
• 401(k) plan with company match.
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
• Mental health resources.
• Paid parental leave & Backup Care.
• Tuition reimbursement.