Performance Marketing Analyst, Direct Mail (Fintech)

TL;DR

Performance Marketing Analyst, Direct Mail (Fintech): Responsible for building and scaling direct mail acquisition channels with an accent on designing personalized campaigns and operationalizing vendors. Focus on building experimentation frameworks and rapidly prototyping campaigns, testing what works, and scaling what converts.

Location: New York, NY (HQ), San Francisco, CA, Miami, FL, Remote (US)

Salary: $77,120 - $117,810

Company

hirify.global is a financial operations platform designed to save companies time and money.

What you will do

• Drive direct mail initiatives, leading campaign execution from ideation through measurement.
• Build experimentation frameworks and drive optimization, using data to identify trends.
• Find leverage through creative personalization, recommending unconventional tactics.
• Manage vendor relationships and operational workflows, ensuring quality execution.
• Track performance and inform strategy, monitoring campaign metrics.
• Collaborate cross-functionally with creative, product, data science, and sales teams.

Requirements

• Experience in growth marketing, demand generation, or performance marketing, with a track record of executing end-to-end campaigns and experimental marketing programs.
• Strong operational and analytical skills; experience with automation tools like Clay, Zapier, or similar platforms is a plus.
• Builder mentality with high ownership; excited to work on ambiguous projects and drive initiatives from idea to execution.
• Team-first mentality and effective communication skills, able to work well across teams.
• Customer obsession, passionate about deeply understanding our product and customer needs.

Nice to have

• Prior experience working in a B2B SaaS or fintech growth team.
• Prior experience with direct mail platforms or offline acquisition channels.
• Familiarity with GTM systems like HubSpot, Salesforce, etc.
• Comfort working with structured and unstructured data.

Culture & Benefits

• 100% medical, dental & vision insurance coverage for you (partially covered for dependents).
• 401k (including employer match on contributions).
• Flexible PTO.
• Unlimited AI token usage.
• Relocation support to NYC or SF (as needed).