Senior Demand Generation Manager (AI)

TL;DR

Senior Demand Generation Manager (AI): Leads and scales the demand engine across the full buyer journey, driving pipeline growth through integrated marketing campaigns and lifecycle programs with an accent on optimizing conversion rates and improving marketing ROI. Focus on accelerating revenue by generating qualified pipeline and leveraging AI tools for efficiency and decision-making.

Location: Hybrid, Philadelphia, PA, United States. Applicants must be based in the US.

Salary: $90,000–$120,000 USD (base annual salary), with an annual target bonus of $9,000–$12,000 USD.

Company

hirify.global is the leading Customer Growth Engine, helping brands unlock the full value of their customer data by combining AI-powered intelligence with real-time activation.

What you will do

• Own pipeline generation targets and drive measurable increases in Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and sourced pipeline.
• Develop and execute integrated, multi-channel demand generation campaigns (paid media, content syndication, email, webinars, events, ABM).
• Build and manage quarterly and annual demand plans aligned to go-to-market strategy.
• Manage paid acquisition channels (LinkedIn, Google, paid social) with a focus on CAC efficiency and pipeline ROI.
• Own conversion rate optimization across landing pages and nurture programs.
• Analyze funnel metrics to identify bottlenecks, report on performance, and develop dashboards.

Requirements

• 6–8+ years of experience in B2B demand generation or growth marketing.
• Proven track record of driving measurable pipeline growth.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with comfort interpreting funnel and attribution data.
• Experience working cross-functionally with Sales, RevOps, and Product Marketing.
• Proven ability to leverage AI tools and automation to improve efficiency.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance plans.
• 401(k) matching.
• 28 vacation days annually and paid parenting leave.
• Opportunity to shape the future of customer engagement in a fast-paced, high-growth environment.