Digital Marketing Specialist (Marketing)

TL;DR

Digital Marketing Specialist: Driving impactful digital marketing campaigns across the MEA region with an accent on marketing automation, email strategy, and lead generation. Focus on optimizing conversion rates, developing integrated campaigns, and managing marketing automation platforms.

Location: The position is based in South Africa, with the option for hybrid work from either the Johannesburg or Cape Town office.

Company

Axis is a fast-growing, Swedish-based tech company leading the way in network video and security solutions.

What you will do

• Own and drive impactful digital marketing campaigns across the MEA region.
• Map customer journeys, create, and optimize email marketing campaigns.
• Coordinate with the EMEA marketing team to execute localized campaigns and track performance.
• Measure campaign performance, provide insights, and optimize conversion rates.
• Manage the marketing automation platform, create templates, and train teams.
• Develop and execute the MEA Account-Based Marketing strategy in collaboration with key account managers.

Requirements

• 6+ years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce/Pardot.
• Strong understanding of customer journeys, lead nurturing, and digital metrics.
• Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools.
• Excellent project management and organizational skills.
• Excellent communication in English.
• Must be based in South Africa.

Culture & Benefits

• Join an international, innovative, and people-focused company.
• Opportunities to grow, contribute, and make an impact.
• Friendly, open, and collaborative culture.
• Commitment to inclusion, diversity, and sustainability.
• Permanent Employment.