Marketing Campaigns Manager (Marketo)

TL;DR

Marketing Campaigns Manager (Marketo): Building and optimizing scalable marketing automation and campaigns for a B2B SaaS organization with an accent on end-to-end execution, nurture journeys, and data integrity. Focus on implementing and optimizing A/B testing, audience segmentation, and lead scoring models to drive pipeline growth.

Location: Hybrid (3 days a week in-person at one of our global hubs)

Company

hirify.global is an intelligent platform for travel and spend management, trusted by over 10,000 companies worldwide, focused on automating travel bookings, expenses, and invoice processing.

What you will do

• Own end-to-end campaign execution in Marketo, including setup, QA, deployment, and reporting.
• Build and optimise automated nurture journeys to accelerate conversion to SQLs and pipeline.
• Manage lead flow and data integrity between Marketo, Salesforce, and other martech tools.
• Set up and manage webinar programmes, including integrations, automation, and post-event follow-ups.
• Implement and optimise A/B testing, audience segmentation, and personalisation.
• Monitor and analyse campaign performance, producing actionable insights and recommendations.

Requirements

• 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
• Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.
• Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.
• Experience managing webinar or event automation (e.g., Zoom, ON24).
• Track record of building and refining nurture and lead scoring frameworks.
• Strong analytical mindset, comfortable interpreting campaign data to inform decisions.

Nice to have

• Hands-on experience with Customer.io for lifecycle or customer engagement campaigns.
• Familiarity with data enrichment, attribution, or analytics tools (e.g., Bizible, Looker).
• Understanding of SaaS funnel metrics, from MQL to ARR.

Culture & Benefits

• Receive competitive compensation and equity ownership.
• Generous allocation of vacation days plus public holidays.
• Choice of private healthcare or a gym allowance, plus Life Insurance.
• Access to Spring Health for therapy and coaching sessions.
• Benefit from 20 "Work from Anywhere" days per year.
• Relocation support to one of our hubs (for certain roles).