Marketing Manager (Education)

TL;DR

Marketing Manager (Education): Crafting strategic marketing and communications plans and content to drive hirify.global’s expansion in the education industry vertical with an accent on K12 and higher education IT decision-maker audiences. Focus on providing deep insights into buyer audiences, developing foundational marketing materials, and optimizing campaign performance.

Location: Hybrid candidates based near San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL; and Toronto, Canada. Exceptional remote candidates considered for other offsite US locations.

Salary: $130,000–$236,000

Company

hirify.global provides innovative technology solutions and fosters a hybrid work culture that empowers collaboration and flexibility.

What you will do

• Create and execute marketing strategies and campaigns to deepen customer penetration within educational institutions (K12/higher education).
• Provide deep insights into target IT decision-maker audiences and market trends to inform marketing and product development.
• Develop foundational marketing materials, including messaging, personas, competitive positioning, and customer journeys.
• Craft compelling marketing content and collateral such as white papers, product datasheets, and digital advertising assets.
• Develop impactful channel marketing programs for key partners.
• Identify and engage with key industry partners and influencer communities.
• Monitor and analyze campaign performance across campaigns to drive continuous improvement.

Requirements

• Exceptional experience in relevant B2B vertical marketing within the technology sector.
• Deep understanding of and experience marketing to the education IT decision-maker buyer audience.
• Channel marketing experience.
• Ability to lead, collaborate, and influence across functions and groups in a complex organization.
• Strong analytical skills with the ability to translate insights into impact.
• Excellent writing, editing, presentation, and public speaking skills.
• Willingness to travel up to 15%.

Culture & Benefits

• Support of a hybrid work culture, with flexibility for remote work from most locations.
• An inclusive environment that empowers collaboration and fosters play.
• Comprehensive and competitive benefits packages designed to support wellbeing.
• A culture that encourages physical, financial, emotional, intellectual, and social wellbeing.
• Commitment to equality and environmental responsibility.