Product Marketing Manager (Education)

TL;DR

Product Marketing Manager (Education): Developing and executing marketing strategies for higher education learning and testing solutions with an accent on product adoption, engagement, and growth. Focus on translating complex product features into compelling value propositions and supporting sales teams.

Location: Remote U.S. locations. Applicants may be required to appear onsite at a hirify.global office as part of the recruitment process.

Salary: $89,600.00–$157,000.00 USD

Company

hirify.global provides innovative higher education learning and testing solutions.

What you will do

• Maintain expert understanding of the product portfolio, differentiators, customers, and competition.
• Define and execute key product launches and marketing campaigns, ensuring alignment across product, sales, and marketing.
• Collaborate with central marketing to generate and nurture leads and achieve campaign goals.
• Develop sales enablement materials and support internal sales training.
• Track, report, and analyze program KPIs and ROI, utilizing data-driven insights.
• Gather customer insights and support thought leadership initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.
• 2+ years of experience in product marketing, preferably in the healthcare or education sectors.
• Demonstrated success in launching new products and growing market share.
• Analytical skills with a data-driven approach to decision-making.
• Exceptional writing skills with the ability to simplify technical concepts.
• Proficiency in marketing automation tools and CRM platforms.

Culture & Benefits

• Offers competitive benefits and programs including Medical, Dental, & Vision Plans, 401(k), FSA/HSA.
• Provides Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• Collaborative mindset with ability to thrive in a fast-paced, cross-functional environment.
• Requires estimated 25% travel and potential for meetings outside traditional 9-5 hours.

Hiring process

• Candidates must participate in interviews without the assistance of AI tools or external prompts.
• Candidates are asked to remove virtual backgrounds during interviews.