Marketing Manager (Healthcare Industry)

TL;DR

Marketing Manager (Healthcare Industry): Developing and executing marketing strategies and campaigns to expand hirify.global's presence in the healthcare industry, with an accent on understanding IT decision-maker audiences and technology procurement regulations. Focus on crafting compelling content, driving channel marketing programs, and optimizing campaign performance for business objectives.

Location: Hybrid near San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL (USA) or Toronto, Canada. Remote candidates will be considered only for offsite US locations.

Salary: $130,000–$236,000 USD annually

Company

hirify.global is a global company focused on innovative technology solutions, supporting a hybrid work culture and valuing diversity and individual impact.

What you will do

• Create and execute marketing strategies and campaigns to deepen customer penetration within the healthcare industry.
• Provide deep insights into target IT decision-maker buyer and influencer audiences, buying processes, and healthcare technology trends.
• Develop foundational marketing materials including messaging, personas, competitive positioning, and customer journeys.
• Craft compelling marketing content and collateral such as white papers, datasheets, digital ads, and sales enablement materials.
• Develop impactful channel marketing programs in collaboration with sales and channel marketing colleagues.
• Identify and engage with key industry and alliance partners and influencer communities.

Requirements

• Exceptional relevant B2B vertical marketing experience in the technology sector.
• Deep understanding of and experience marketing to the IT decision-maker buyer audience for healthcare providers and systems.
• Channel marketing experience.
• Ability to collaborate and influence across functions and groups in a complex organization.
• Excellent writing, editing, presentation, public speaking, and strong analytical skills.
• Willingness to travel up to 15%.

Culture & Benefits

• Supports a hybrid work culture with flexibility for remote work from most locations.
• Empowers collaboration and fosters play in a global, diverse, and inclusive environment.
• Offers comprehensive and competitive benefits packages.
• Encourages a culture that supports physical, financial, emotional, intellectual, and social wellbeing.
• Values authenticity and celebrates diversity, encouraging applications even if not all requirements are met.