Digital Marketing Manager

TL;DR

Digital Marketing Manager: Owning the planning, scheduling, and delivery of APJ webinars, virtual workshops, and digital campaigns with an accent on flawless execution across markets and translating strategies into measurable pipeline and engagement outcomes. Focus on end-to-end execution, localising global campaigns, and optimising performance across various marketing channels.

Location: Remote (APJ region)

Company

hirify.global, an IBM company, is a provider of SaaS and enterprise software solutions, focusing on applying intelligence, reason, and science to improve business and society.

What you will do

• Plan and manage end-to-end execution of APJ webinars and virtual workshops, including scheduling, speaker coordination, live delivery & hosting, and post-event follow-up.
• Own the APJ webinar and virtual events calendar, balancing global, regional, and local priorities.
• Execute APJ digital campaigns across email, webinars, landing pages, and nurture programs.
• Localise global campaigns for APJ audiences in partnership with regional and country teams.
• Manage campaign setup, lead flow, and reporting in marketing automation and CRM platforms.
• Track and optimise performance across registrations, engagement, leads, and pipeline impact.

Requirements

• 5+ years of B2B digital marketing experience, ideally in SaaS or enterprise environments.
• Proven experience running webinars and virtual events across multiple markets.
• Strong project management and execution skills with high attention to detail.
• Hands-on experience with marketing automation and CRM tools.
• Ability to work effectively across time zones and cross-functional teams in the APJ region.
• Strong written and verbal English skills.

Nice to have

• Exposure to data analysis tools and techniques to inform marketing initiatives.
• Experience working with marketing automation platforms to develop and execute targeted marketing initiatives.
• Industry knowledge including market trends, challenges, and opportunities specific to target markets.

Culture & Benefits

• Opportunity to learn and develop your career within a growth-minded environment.
• Encouragement to be courageous and experiment daily.
• Continuous trust and support in a thriving environment that embraces diversity.
• Collaboration with colleagues to drive exceptional outcomes for customers.
• Commitment to being a responsible technology innovator and a force for good in the world.