Field & Channel Marketing Manager (SaaS)

TL;DR

Field & Channel Marketing Manager (SaaS): Developing, implementing, and managing integrated field and channel marketing plans and campaigns for North America with an accent on lead generation, pipeline growth, and partner collaboration. Focus on aligning marketing initiatives with sales strategies, translating product value propositions into sales enablement, and optimizing demand generation tactics for B2B SaaS.

Location: Hybrid in Mississauga, Ontario, Canada.

Company

hirify.global is a leader in providing innovative solutions for business-critical mobility and IoT management to thousands of companies globally.

What you will do

• Develop and manage integrated field and channel marketing plans for North America to generate net-new contacts, leads, pipeline, and revenue.
• Partner closely with Channel Account Managers to align joint marketing initiatives with sales strategies and revenue goals for value-added resellers.
• Collaborate directly with reseller marketing teams to design and execute co-branded, joint lead generation campaigns.
• Translate product value propositions, competitive positioning, and buyer pain points into effective sales enablement assets.
• Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation and acceleration.
• Manage budget, execute campaigns efficiently across multiple channels, and deliver ROI.

Requirements

• Minimum of 5 years’ experience building and supporting field, channel, or demand generation marketing programs, ideally in a B2B SaaS or technology environment.
• Bachelor’s degree in Marketing, Business, or equivalent experience.
• Proven experience working directly with sales teams, channel organizations, and external partners.
• Strong business and sales acumen, with a deep understanding of the end-to-end sales cycle and buyer personas.
• Excellent project management, interpersonal, and communication skills.
• Ability and willingness to travel and work flexible hours as required.

Culture & Benefits

• Company culture emphasizes personal growth, continuous innovation, and fun.
• Environment fosters new ideas, fresh perspectives, and enables employees to make a significant impact.
• Opportunity to work with leading-edge technologies and take on complex projects within collaborative, agile teams.
• Work alongside partners including leading tech giants, staying on the cusp of emerging technologies.
• Committed to being an equal opportunity workplace, celebrating the uniqueness of global teams.
• Provides accessible employment practices in compliance with human rights and accessibility acts.