Field & Channel Marketing Manager (SaaS)

TL;DR

Field & Channel Marketing Manager (SaaS): Building and executing integrated marketing campaigns to generate sales leads and pipeline across North America with an accent on joint initiatives with VAR partners and aligning with sales objectives. Focus on developing demand generation strategies, translating product value propositions, and managing campaign execution for measurable business outcomes.

Location: Mississauga, Ontario (Hybrid)

Company

hirify.global is a proven leader in creating innovative solutions that reduce the cost and complexity of business-critical mobility and the IoT.

What you will do

• Develop, implement, and manage integrated, scalable annual field and channel marketing plans for North America.
• Partner closely with Channel Account Managers to align marketing initiatives with sales strategies and revenue goals.
• Collaborate directly with reseller marketing teams to design and execute co-branded, joint lead generation campaigns.
• Translate product value propositions, competitive positioning, and buyer pain points into effective sales enablement assets.
• Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation and acceleration.
• Manage budget and execute campaigns efficiently, delivering clear ROI.

Requirements

• Minimum of 5 years’ experience building and supporting field, channel, or demand generation marketing programs, ideally in a B2B SaaS or technology environment.
• Bachelor’s degree in Marketing, Business, or equivalent experience.
• Proven experience working directly with sales teams, channel organizations, and external partners.
• Strong business and sales acumen, with the ability to understand account strategies and sales priorities.
• Deep understanding of the end-to-end sales cycle, buyer personas, and marketing’s role in opportunity progression.
• Excellent project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Ability and willingness to travel and work flexible hours as required.

Culture & Benefits

• Emphasis on personal growth, continuous innovation, and fun within the company culture.
• Opportunity to work with leading-edge technologies and complex projects in collaborative, agile teams.
• Work alongside hirify.global’s partners, including leading tech giants.
• Diverse and inclusive workplace that celebrates the uniqueness of global teams.
• Careers with #EndlessPossibilities in a fast-paced environment with a global reach.

Hiring process

• hirify.global uses AI tools to support parts of the recruitment process, such as resume review and screening.
• Final hiring decisions are made by people, not automation.