Senior Lifecycle Marketing Manager

TL;DR

Senior Lifecycle Marketing Manager: Design and optimize global lifecycle automations for user engagement and conversion, leveraging data insights and experimentation. Focus on identifying customer behavior patterns, integrating lifecycle expertise into company initiatives, and advancing CRM strategies.

Location: Remote (Global) with office presence in Vilnius, Kaunas, and Warsaw. The company offers a "Work From Anywhere" (WFA) policy, allowing you to work from almost anywhere in the world, with the possibility of up to two remote days per week if working from the office.

Salary: 2700-4700 Eur/month for the Lithuanian market, 11900-20000 Pln/month for the Polish market.

Company

hirify.global is a cybersecurity product company specializing in online privacy and security solutions.

What you will do

• Design, build, experiment with, and refine global lifecycle automations for specific stages (e.g., Onboarding, Engagement).
• Use experimentation and data insights to prioritize enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs.
• Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion.
• Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives.
• Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

Requirements

• Experience in lifecycle marketing or a similar field (preferably in a subscription or app-based industry).
• Proven ability to deliver impact via owning, implementing, and managing lifecycle automations.
• Strong data-driven approach to campaign analysis, testing, and roadmap development, coupled with an entrepreneurial mindset.
• Strong organizational and project management skills to manage multiple campaigns and projects concurrently.
• Effective communication and ability to collaborate across different functions and levels of the organization.
• Experience with modern Lifecycle/CEP/CRM tools (e.g., Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).

Culture & Benefits

• Growth and learning opportunities (time dedicated to learning, conferences, online learning platforms, and books).
• Comprehensive health and wellness benefits, including online workouts, a physical coach, gym access, and regular mental health checks.
• Tools of your choice provided.
• Engaging community and celebrations, including yearly workations, Friday get-togethers, various team-building events, and company celebrations.
• Flexible work-life balance with up to two remote days per week if working from the office, and a "Work From Anywhere" (WFA) policy.
• Premium hirify.global accounts for you, your family, and friends.