Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Marketing Automation): Execute, refine, and optimize multi-channel communications to help learners succeed on hirify.global with an accent on subscription rates, flawless campaign production, and personalization at scale. Focus on designing and improving automated journeys across the user lifecycle and leveraging automation and AI tools responsibly.

Location: Remote (Argentina)

Company

hirify.global is an international startup empowering individuals and organizations with data and AI skills through practical, engaging learning experiences.

What you will do

• Optimize subscription and renewal rates by delivering relevant and resonant messaging to the audience.
• Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking.
• Personalize communications at scale using behavioral and lifecycle signals for dynamic content and targeted rules.
• Plan and ship multi-channel lifecycle campaigns across email, mobile push, in-app, and browser notifications.
• Design and improve automated journeys for onboarding, activation, re-engagement, cross-sell/upsell, and renewal/churn prevention.
• Safeguard deliverability and compliance with regulations such as GDPR, CCPA, CAN-SPAM, and PECR.

Requirements

• Bachelor’s Degree in Business, Marketing, STEM, or a related field.
• 2-3 years of work experience managing automated lifecycle communication.
• Experience with Customer.io or other email systems like Iterable, SFMC, or Braze for multichannel CRM campaigns.
• Working understanding of HTML + Liquid for campaign builds.
• SQL knowledge with the ability to independently pull data and generate reports.
• English: B2 required

Culture & Benefits

• Dynamic, creative, and international start-up environment.
• Competitive compensation with attractive benefits.
• Flexible working hours.
• Yearly learning budget for conferences & training.
• International company retreats.
• Yearly refreshment of your IT Equipment budget for your home working setup.