TL;DR

Lifecycle Marketing Manager (SaaS): Designing and executing multi-channel lifecycle programs for a client experience platform with an accent on driving product adoption, increasing feature usage, and identifying revenue growth opportunities. Focus on orchestrating thoughtful customer touchpoints across email, SMS, and in-app, and collaborating with product and customer success teams.

Location: Remote (USA)

Salary: $103,000 - $129,000 per year (NYC, SF Bay Area, Seattle); $86,500 - $111,240 per year (other U.S. locations)

Company

%hirify_global% provides the first and only client experience platform for appointment-based, self-care businesses.

What you will do

Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization.
Collaborate with Product Marketing to translate new feature releases into compelling customer-facing campaigns.
Partner with Customer Success to define and act on expansion triggers for upsell and cross-sell opportunities.
Own lifecycle execution systems (Customer.io, Chameleon) to ensure data accuracy, clean targeting, and reliable delivery.
Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure.
Analyze campaign performance and customer behavior to optimize targeting, creative, and timing.

Requirements

Customer-centric mindset and passion for helping users unlock the full value of a platform.
3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles, preferably in SaaS.
Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion.
Strong technical fluency with Customer.io, Chameleon, and segmentation logic.
Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams.
Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail.
Work authorization for the USA is required.

Nice to have

Experience supporting post-sale revenue motions alongside Customer Success or Sales.
A background in product-led growth, education marketing, or behavioral trigger campaigns.
Familiarity with CS platforms (e.g., ChurnZero, Intercom).
Experience building reporting dashboards or working with data teams.

Culture & Benefits

401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote work with a monthly work-from-home stipend.
Family planning resources and specialized support programs.
Equity: get ahead on the ground floor and grow with %hirify_global%.
%hirify_global% Bucks Learning and Development program allows employees to explore businesses in the market we serve.