Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Designing and executing multi-channel lifecycle programs for a client experience platform with an accent on driving product adoption, increasing feature usage, and identifying revenue growth opportunities. Focus on orchestrating thoughtful customer touchpoints across email, SMS, and in-app, and collaborating with product and customer success teams.

Location: Remote (USA)

Salary: $103,000 - $129,000 per year (NYC, SF Bay Area, Seattle); $86,500 - $111,240 per year (other U.S. locations)

Company

hirify.global provides the first and only client experience platform for appointment-based, self-care businesses.

What you will do

• Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization.
• Collaborate with Product Marketing to translate new feature releases into compelling customer-facing campaigns.
• Partner with Customer Success to define and act on expansion triggers for upsell and cross-sell opportunities.
• Own lifecycle execution systems (Customer.io, Chameleon) to ensure data accuracy, clean targeting, and reliable delivery.
• Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure.
• Analyze campaign performance and customer behavior to optimize targeting, creative, and timing.

Requirements

• Customer-centric mindset and passion for helping users unlock the full value of a platform.
• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles, preferably in SaaS.
• Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion.
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic.
• Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams.
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail.
• Work authorization for the USA is required.

Nice to have

• Experience supporting post-sale revenue motions alongside Customer Success or Sales.
• A background in product-led growth, education marketing, or behavioral trigger campaigns.
• Familiarity with CS platforms (e.g., ChurnZero, Intercom).
• Experience building reporting dashboards or working with data teams.

Culture & Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work-from-home stipend.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with hirify.global.
• hirify.global Bucks Learning and Development program allows employees to explore businesses in the market we serve.