Lifecycle Marketing Coordinator (Business)

TL;DR

Lifecycle Marketing Coordinator (Business): Helping to expand the Lifecycle strategy by implementing email, in-app, and push messaging campaigns to engage users with an accent on supporting automated messages, drafting and localizing new campaigns, and optimizing communication performance. Focus on managing large-scale user communication and ensuring effective engagement across different user lifecycle stages.

Location: Hybrid in Tallinn, Estonia or Bucharest, Romania (minimum 2 days in office per week)

Company

hirify.global is one of the fastest-growing tech companies in Europe and Africa, with over 200 million customers in 50+ countries, focused on making cities for people, not cars.

What you will do

• Support the performance of over 2000 automated messages by setting up campaigns, editing copy, visuals, and target audiences.
• Draft, localize, and implement new lifecycle messaging campaigns for active, passive, and churned users.
• Work closely with local teams to support sending market-specific and global ad-hoc communications.
• Debug and optimize active communication campaigns to ensure best performance.
• Analyse existing communications and implement new messaging campaigns for active and churned users.

Requirements

• At least 1 year of experience working in marketing, product, or a similar field.
• An understanding of user lifecycle.
• Excellent English copywriting skills.
• High attention to detail and ability to focus and prioritise.

Nice to have

• Experience with lifecycle/email campaigns and communicating to large audiences.
• Experience with customer engagement tools (Leanplum, Braze, Intercom, etc).

Culture & Benefits

• Play a direct role in shaping the future of mobility, impacting millions of customers and partners.
• Work in fast-moving autonomous teams with smart people.
• Accelerate professional growth with unique career opportunities.
• Get a rewarding salary and stock option package.
• Enjoy wellness perks for physical and mental health.